GET
PUBLISHED
FOR SUCCESS

From the author of the Amazon.com bestseller The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (Thomson-West, 2008), which the New York Law Journal called “a must-have treasure box of marketing ideas,” learn how to get published and techniques for using writing to enhance your profile.

Getting Published for Business, Professional and Personal Development is an e-book (click in the link to purchase and download immediately) that offers comprehensive guidance on using writing for client generation and profile enhancement. It offers almost 100 pages of resource material covering issues related to:

Topic Selection
Publication Possibilities
Contacting Editors
The Pitch & Pitching Etiquette
Samples
Co-Authorship
Publishing Logistics
Retaining the Copyright
Leveraging Published Work
Appendix-Editorial Calendars & Submission Guidelines
Appendix-Legal References & Contacts

Enter your e-mail address to subscribe to our newsletter and instantly receive our Special Report:
Five Ways to Find Opportunity in a Faltering Economy.

The e-book is included with the popular 1-hour program (click on the link to watch video of the program) that teaches lawyers and other professionals the mechanics of getting published, while providing practical guidance for navigating ethical and practice management concerns. Learn the techniques for using writing for business development. This presentation guides participants through the process of developing a story idea, conveying it to a magazine/newspaper, navigating institutional policies, working quickly while meeting client responsibilities, capitalizing on related opportunities (e.g., TV, radio, teaching, speaking), building a network and finding enjoyment in their pursuits, among other issues. The course materials contain direct contact information for editors, as well as official submission guidelines and editorial calendars. Attendees can also take advantage of a personalized (opt-in) follow-up and tracking calendar online.

The program will provide insight on:

Here is what some of the attendees had to say:

"Ari Kaplan and I served on a panel to teach attorneys about the power of media relations. Ari's presentation on writing bylined articles was superb and I highly recommend him to law firms interested in learning more about how to write articles effectively."

- Rich Klein, Beckerman Public Relations

"You live up to your advertisement!"

- Edd Welsh, Esq., Attorney, Phoenix, AZ, Professor, Mesa Community College

"For someone who manages lawyers, seeing you speak was a breath of fresh air - your enthusiasm for your work and how excited you get about writing reminded me of how the profession can drive people."

- Partner, Seyfarth Shaw LLP (Atlanta)

"You were incredibly energetic, engaging and exciting to listen to. I am eager for my employees to begin implementing your ideas about marketing and writing."

- Harrison Barnes, CEO, Juriscape (Los Angeles)

"I thought your presentation today was great - both informative and compelling. I definitely plan to try and implement your suggestions."

- Partner, Foley & Lardner (Washington, D.C.)

"Ari was extremely engaging and enjoyable to listen to. He caught my attention and held it the whole time."

- Associate, Pepper Hamilton LLP (Philadelphia, PA)

"Thanks so much for a wonderful program. Your evaluations were fantastic. It was such a pleasure seeing you and experiencing your program. I am inspired!"

- Firmwide Director of Attorney Development, Akin Gump Strauss Hauer & Feld LLP

"Attendees were enthralled with your explanations of how, why, and where to publish, as well as with your dynamic and enthusiastic presentation!"

- CLE Administrator, Brooklyn Bar Association

"The strongest aspect of this program was Ari's personality! He was very good at conveying the more abstract benefits and effect of writing."

- Associate, Seyfarth Shaw LLP (Atlanta)

"Great presentation. It was very inspiring."

- Associate, McDermott, Will & Emery (Orange County, CA)

"As a new attorney (20 months in practice), I found your webinar very informative and helpful. Thanks for the guidance and inspiration!"

- Associate, Cohelan & Khoury (San Diego, CA)

"Ari Kaplan really motivated me to get more involved and creative with my career and future goals."

- Associate, Akin Gump Strauss Hauer & Feld LLP (Washington, D.C.)

"Your path has shown me a way out of the square-ness that oftentimes goes along with being a lawyer. Thank you for the ray of light."

- Associate, Immigration and Nationality Law (New York)

"One person called you excellent and another said that you were an amazing speaker providing insight on the steps to take to get greater exposure."

- Director, New York County Lawyers' Association CLE Institute


Click on the picture to
download a printable PDF

The topics include:

I have presented these techniques throughout the U.S. and Canada at:

Brooklyn Bar Association
Chicago-based AmLaw 100 Firm (name omitted)
Dickstein Shapiro
Foley & Lardner
Gardere Wynn & Sewell
Greeberg Traurig
Juriscape
Kaye Scholer
Maricopa County Bar Association (Phoenix)

NALP Annual Education Conference
New York City Bar Association
New York County Lawyers Association
Pepper Hamilton
Shearman & Sterling
TrialGraphix
Waller Lansden Dortch & Davis
Wiley Rein
Winston & Strawn

Here is what other attendees have said:

“I wanted to let you know that I published my first article this month. Thank you for your presentation and support. I was really excited about doing it, and it took your presentation to kick start the process.”

- Trisha A. Fillbach, Esq.
Director of Career Development, Drake Law School (Des Moines, IA)

“It was very informative and inspiring.”

- Associate, Winston & Strawn (New York)

"The presentation was really helpful and inspiring."

- Energy Specialist, Dickstein Shapiro (Washington, DC)

“Ari was very informative and entertaining at the same time. His ideas and tips on getting published to build exposure were great advice and I have incorporated much of what he said.”

- Associate, Lysaght & Lysaght (New York)

Click on the link to join my LinkedIn group - Lawyers and Other Professionals Interested in Getting Published for Business Development.

The E-Book on Getting Published for Business, Professional & Personal Development (click in the link to purchase and download immediately) is a comprehensive guide to using writing for client generation and profile enhancement. It offers almost 100 pages of resource material covering issues related to:


Click on the picture to download
a printable table of contents

Topic Selection
Publication Possibilities
Contacting Editors
The Pitch & Pitching Etiquette
Samples
Co-Authorship
Publishing Logistics
Retaining the Copyright
Leveraging Published Work
Appendix-Editorial Calendars & Submission Guidelines
Appendix-Legal References & Contacts

Please feel free to call my office directly at (646) 641-0600 to inquire about individual coaching.

P.S. Enter your e-mail address to subscribe to our newsletter and instantly receive our Special Report:
Five Ways to Find Opportunity in a Faltering Economy.

Ari Kaplan Advisors LLC
1133 Broadway, Suite 706
New York, NY 10010
Tel: (646) 641-0600
Fax: (800) 895-9559

Copyright © 2010 Ari Kaplan Advisors LLC